Telecommunications and Technology

Telecommunications and Technology

Read between the lines

Roy Morgan’s telecommunications and technology research contains brand-by-brand, product-by-product analysis of fixed line, mobile phone, internet, broadband, pay TV and bundling usage, plus computer, MP3 and game console ownership profiles and purchase intention data.

Drawn from our world-leading Single Source, our telecommunications and technology research contains complete data on:

  • Penetration, market share, intention, usage and attitudes
  • Adoption rates for new generation technologies across brands and consumer profiles
  • Customer loyalty, satisfaction and switch intention factors
  • Customer profiling by high-value, early adopter, trusted advisor and info seeker segmentations
  • Media consumption habits and leisure activities of consumers
  • Household technology and entertainment system ownership and intention

Telecommunications and Technology Industry Subscriptions

No other market research tool can help you compete more aggressively.

Used with our ASTEROID software platform, you can re-cut and re-analyse the data to suit any business or marketing needs as they arise.

Our specialist analysts train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.

Subscribe to Roy Morgan to receive comprehensive, up-to-date and on-going consumer research in an accessible, practical and flexible database.

Contact us to discover the full potential of a Roy Morgan Research subscription in our Telecommunications and Technology Data Guide.

Ready-made reports and profiles

Telecommunications and Technology Industry Reports

Our Customer Satisfaction Reports for Internet Providers, Mobile Phone Service Providers and Mobile Handsets equip key decision-makers with the most accurate and relevant information, to ensure timely identification of trends and patterns in usage and attitudes as they emerge.

Telecommunications and Technology Customer Profiles

A Customer Profile for your brand or product is already available to download.

Customer Profiles provide a clear, complete picture of your target market’s demographics, lifestyle, media habits, brand awareness, purchase intentions, satisfaction levels and values.

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